Luxury Personal Cheffing Service, Portland, OR
Developed a refined yet approachable brand identity to reflect a high-end, gourmet dining experience in the comfort of home. Incorporated hand-drawn vegetable illustrations to emphasize whole-food, healthy cooking, paired with a cool-toned palette inspired by the Pacific Northwest. Designed a wordmark with organically scattered lettering to evoke the lively energy of a chef’s workspace, balanced by a structured grid layout for a sense of elevated precision and harmony.